Event Marketing for Dentists In 3 Easy Steps!

If you have ever wanted to use a fun (and easy) system for adding new patients to your dental practice fast, then read this short article right now.

That's because it explains exactly what Event marketing is.

And how you can put it into action right now, making sure you get all the new patients you want.

3 Steps To Event Based Dental Marketing:

Step #1: Choose An Event!

Each and every month there are tons of events taking place right under your nose.

For example:

In the month of March (which is when I'm writing this article) there is St. Patrick's Day... The Bachelor season finale... College Basketball March Madness kick-off... Maple Syrup Saturday... National Common Courtesy Day...

...and a million more ongoing events.

Now, you may not see the way you can use something like this in your practice, and in a moment I'll explain that in detail.

For now, all you need to do is choose an upcoming event.

And I'll show you how to piggyback off-it, to promote your Upcoming dental events.

And remember, the more bizarre the event, the better.

For example:

It just so happens that Saturday March 19th is a day that celebrates Maple Syrup.

And it's called - Maple Syrup Saturday.

Now, this is a great event that can be tied to your dental practice. Let's take a look at how you could promote this event to garner some free publicity.

Step #2: Promote Your Event!

To get started, you could write a headline that said something like this:

Dentist Says Ingredients In Maple Syrup Build Strong Teeth!

And then you could say that Maple Syrup contains Calcium, Zinc and Manganese, all which have been shown to promote healthy teeth and bones.

This is true. And it happens to be a fact few people know about maple syrup.

Next, you could say that on March 19th (to celebrate Maple Syrup Saturday) you are holding a one-time only event at your dental practice where all participants get a FREE oral screening and a T-shirt.

Or something like this.

Look, there are plenty of other events that are all great candidates.

Simply choose one, and you'll be off to the races.

Step #3: Send It To Local Media Contacts!

A big part of promoting this event is to send a press release to your local media which gives them a chance to plug your event.

Will this always work?

No it won't. But more often than not, it will get you a blurb in your paper which is better than nothing.

And if you tie your event to a "good cause" like a charity, then the chances of your event getting coverage jump exponentially.

So to repeat:

1. Choose An Event.

2. Promote Your Event.

3. Get Local Media Involved.

If you stay consistent with these three steps, you'll be on your way to becoming an Event Marketing expert.

What's Paris Hilton, Great White Sharks and Doping Cyclists have in common? And how in the world can these three "odd" topics help you become a dental marketing expert? To get your answer, get on over to And sign up for my 7-step short course on marketing.

Article Source: http://EzineArticles.com/expert/Wesley_Murph/754177